Jewelry is appreciated for the way that light reflects off of it. For this reason, precise jewelry lighting is essential in order to properly showcase your merchandise and highlight its elegance. Brightness and color temperature should be carefully adjusted to accentuate each piece with its ideal presentation. Just as proper showcase lighting is crucial to displaying the quality of your merchandise; overhead lighting is equally important for when the item is removed from the showcase. You can have the best shop location, décor, and quality merchandise, but how your products look to the customer will ultimately determine the sale.
- March 10, 2016